Discovery

First, verify that there is an opportunity within your target market through TAM interviews, competitor analysis, and market surveys. Then, we will run a full cycle discovery cycle to deeply understand the problem and user.

Prototype

Build assumption-busting experiments to ensure you are solving the right problems and understand your users' behaviors. Run usability and prototype tests to ensure your potential solutions fit the user's needs.

Prioritization

Set metrics to clarify direction and define success. Then, use quantitative and qualitative data to determine which product changes will most significantly impact your customers, and therefore your business.

Development

Write PRDs and/or Product Specs to clearly translate feature requirements into engineering terms. Create roadmaps that align stakeholders with your vision. Efficiently delegate engineering resources to build the most value ASAP.

"Rachel conducted product discovery, crafted a growth product strategy, designed our MVP, and started building our no-code solution in only a few weeks. Without her, Outerly might still be months from our first release."- Kay Rodriquez, Founder of Outerly

"As Marc Andreessen famously said, Product Market Fit is the only things that matters for startups, and Rachel has nailed the process to make it happen! She collected and analyzes data from multiple sources to establish an informed opinion on what's best for the user."

- Nicolas Vandenberghe, Founder/CEO of Chili Piper

"Rachel is a top-notch product leader. Her tenacity and dedication to building great products is unmatched. She has a unique ability to create well thought-out roadmaps and execute on them with agility. "

- Mike Mullin, Tech Lead at AppFolio